Do you have trouble communicating basic day-to-day information to every member of your salon team?
Do you have have team members who feel “left out of the loop” and frustrated that they aren’t getting told about things happening in the salon?
I used to have the same problem.
When my husband and I first opened our salon we had two employees. It was very easy to communicate with our team because we all worked the same hours.
As the size of the staff grew, we expanded our hours of operation and staff members started working different days and hours—some full time, some part time, some split shifts. It was and still is very rare for everyone on the team to be working on the same day and time.
Very often we have basic messages that need to get out to the entire team. It could be that we’re launching a new promotion or letting people know about a new salon hire. Maybe there’s a new shampoo that will be available soon, we’re modifying the salon dress code for the summer, or (fill in the blank).
We had tried a lot of different things to make the salon team communication better.
A bulletin board in the break room where we would post notices and updates. But not everyone remembered to look at it and we could never be sure who had seen it or not.
We tried meeting as a team at the beginning of each day before taking clients, but not everyone was there because some people start their day later than others, so there were still team members left out of the loop.
Finally, a fabulous member of my team suggested that we set up a private Facebook group page. He observed that everyone on the staff was constantly on Facebook so why not create a private Facebook group page where we could communicate with each other? Kind of like a “virtual” bulletin board.
Viola…problem solved! Now can I immediately get a message out to my staff regardless of the time of day or day of the week.
Here’s how to set up a private Facebook group page and how we use our boards…
How to Create a Private Salon Team Facebook Group Page:
It’s very easy for salon management to set up a private group page. During the setup, be sure to make it a “secret” group, where only members can find the group and see posts. And the only way someone can join the group is to be added by the group administrator, which I believe should be the salon owner.
You can also set up more than one group. For example, we have two private Facebook groups. One for the entire team and one for my Guest Services team. I set up an additional one for Guest Services because sometimes there are updates that really only pertain to them (i.e. new ways to ring things out at check-out, new discount codes, new codes for booking services on the computer, etc.). I don’t want to inundate the entire team with messages that don’t pertain to them, otherwise they might stop paying attention to the posts.
What we post to our group Facebook page:
- Congratulate employees on their salon anniversary. Celebrate! We post a photo of the person and thank them for all of their contributions to the salon. (I also post this on the salon’s public Facebook page so that clients and the employee’s friends and family can see it and congratulate them.
- Communicate on snow days: We live in a cold and snowy climate. When a winter storm hits and all the client cancellations start rolling in, our Facebook group page is where we let the team know whether or not we are going to open for business or modify hours.
- Reminders about upcoming educational events: We have regularly scheduled educational events for our technical team. No matter what the date, as soon as the class has been scheduled we’ll post it on the Facebook group page. We’ll also included any special requirements for the class preparation (i.e. do they need models, mannequins, etc.).
- Post information about new product offerings: When a new product is launched by one of our vendors we’ll post the features, benefits and pricing of the product on the page. I might also included a direct link to the vendor’s page describing the product details.
- Inform the staff when we are hiring for a position and ask them to get the word out: Some of our best new hires have come as a referral from an existing employee. When we are actively looking to fill a position we put a post on the Facebook page telling the staff and asking them to get the word out and start thinking about people that they think might be a good fit for the team.
- Inform the staff about any new team members who have been hired and when they will be starting: It’s always nice when the entire team knows when a new employee has been hired. We give them same basic background about them, details about their position and their start date. This when when the new employee has their first day the team can welcome them and know who they are.
- Explain the details of current promotions that they can offer to their guests: We usually will launch new promotions at our monthly staff meeting, but I also like post the details of the current promotions on team Facebook too. This way they verbally hear the information at the meeting and they have the group Facebook post to refer too if they need a refresher about the promotion details.
- Human resource announcements: When it’s open enrollment time for the health and dental insurance policies, if there’s been a change to a pay date due to a holiday, when the representative from the salon’s retirement saving plan will be making a visit to the salon to meet with employees who have questions about joining the plan, etc….We’ll post all the details on Facebook.
How the Facebook group page is used for fostering teamwork:
- The staff uses it to communicate with each other: Several times a week staff members will post compliments about each other’s work (i.e. Alexa the Balayage hair color you did on your client today was AMAZING!!). Or they will thank each other for helping out (i.e. Rose, thank you so much for staying late tonight to help me finish blowdrying my client. You’re the best!). They’ll also use it to coordinate going for drinks after work together, planning a baby shower for another team member, inviting everyone to their place for a party, etc. It really is great to see it work this way too!
- Ask the team for input on a new idea: If we’re thinking about adding a new service or product we’ll often post the idea on the group page and ask the staff for their feedback about it.
- Announce staff promotions: If someone has earned a promotion we’ll post it on the group Facebook page to congratulate them and let the rest of the team know. Immediately, other team members will post comments congratulating them for their acheivement.
- Give the staff a platform to make suggestions to other staff members: It also has been used by members of the team to make suggestions to each other (i.e. Can everyone please be sure to take their food out of the fridge at night and take it home with you or throw it away!) or (i.e. If you borrow someone else’s hairdryer please remember to return it at the end of your shift.), etc.
- Post client reviews: We’re fortunate enough to have some great reviews on Yelp and by our clients via our website. A few times a week we’ll post those reviews on the group page for the entire staff to see. It’s a real morale booster!
- To have fun: Often the staff or I will post funny pictures that pertain to working in the salon industry or inspirational quotes about life in general.
Last, but certainly not least, if you do have an employee who leaves the salon…remember to remove them as a member from the group Facebook page.
So this has been the solution to solve the everyday communication problem in my salon. It works for me because Facebook is the platform where my staff spends their time online. And it’s been the perfect way for me to connect at a moments notice with my team.
How about you? Have you had similar challenges keeping your staff “in the loop”? Would you consider creating a private Facebook group page for your salon team communication? How do you stay connected with your staff?