There is nothing more important than keeping clients loyal to your salon. Setting a standard of sharing clients among team members is one of the most effective ways to increase your salon client retention rate.
Unfortunately, it’s not uncommon for stylists to be resistant to sharing clients. But clients are not items to be owned. They’re living, breathing people who have needs and are entrusting us to meet them.
Share your clients and increase your salon client retention. Here are the reasons why.
It Makes Life Easier For Your Clients
Life is so busy today and schedules are tight. If a client needs to come to your salon for a service on a particular day or time and their regular stylist isn’t available, give them the option of seeing another stylist. They might decide not to take the appointment and wait to see their regular technician, but at least you’ve given them the option and THEY get to make the decision. If you don’t offer them another stylist and they absolutely have to have the service performed on that day or time, you risk them making an appointment at another salon. If that happens, you also risk them never coming back at all.
It’s Boosts The Professionalism of Your Salon
Make your salon stand out from the crowd by NOT making your clients feel guilty when they go to another stylist on your team. New clients at our salon are always blown away when we tell them that the skills and talents of the entire salon team are available to them. We always make a point of explaining this to them at their first salon visit.
You Won’t Loose Clients Who Have Budget Concerns
If your stylists are at different levels with tiered pricing, you won’t loose clients who might not be able to afford their regular stylist anymore. If they know they have the option of switching to a stylist who is at a lower price point, chances are they’ll stay at your salon rather than going to another salon that charges less.
You Won’t Loose Clients When A Stylist Leaves Your Salon
If you have a stylist who moves, quits or is fired, you won’t loose their entire clientele. If clients are already accustomed to frequenting more than one stylist, they’re more likely to just continue coming to your salon for convenience.
Stylists Can Take Time Off With Peace of Mind
If client’s have a second “go-to” technician to book with, stylists don’t nave to worry about forever losing clients to another salon when they go on vacation or are out sick.
It Builds Teamwork Among Your Staff
When clients leave reviews for our salon, one of the most frequent comments is how much they enjoy the teamwork they see and feel when they’re at my salon. When your team is “in it together” putting the needs of the clients first, a natural synergy emerges. On a typical day in my salon you’ll see stylists working together to formulate a color for a client who wants a color change, two stylists blowdrying a client at the same time if one of them is running late, sweeping for each other if there’s downtime, etc. It looks different every day but the teamwork we have at our salon is one of the biggest reasons why we have such little employee turnover (and yes, our stylists are paid commission).
Keeping clients happy in your salon is more important than anything for the health of your business. Sharing clients will increase your client retention. It’s a win/win for both clients, stylists and the salon overall. It’s honestly been one of the biggest contributing factors to my salon’s success.
Do you share clients in your salon? If not, would you consider doing it?