1. Portfolios for Individual team members
Create individual boards for your employees on your salon’s Pinterest page. Through Pinterest “invite” them to pin to their board. Have them upload photos of their work, before and after images, etc. If you have a “Get to Know the Team” page on your salon website you can create a link to each stylist’s Pinterest board from the bio on the salon website (see the example below from my salon’s website).
2. A Virtual “Look Book” for Consultations
A picture is worth a thousand words…especially during a client consultation. Create boards on your salon Pinterest page in different categories. Invite your staff to “pin” to the boards and encourage them to add images as often as possible. Have a tablet available for your staff to use during consultations. They can simply pull up Pinterest and show the client the hair color or style they have in mind for them.
Here are a few boards you could create:
- Short hair
- Long hair
- Dimensional Color
- Prom Style
- Wedding Style
- Men’s Style
#3 Use Secret Boards
Did you know you can create a “Secret Board” on Pinterest? There are some boards that you might not want to share with the rest of the world. You might just want to have it for yourself or share it with a few other people. Not sure how to set up a secret board? Well you can learn to do it here.
Here are a few ways to use a secret Pinterest board for your salon:
Planning an event: Having an event at your salon? Need a place to collect ideas? Create a secret board for it.
Social media posts: When you find a pin that would be great to share on Facebook but doesn’t necessarily work on your public Pinterest boards, pin it to a secret board. When you need some inspiration for your next salon Facebook post just go back to your secret board and grab what you need.
Advertising and marketing ideas: There’s plenty of great marketing inspiration on Pinterest. Create a secret board where you can collect ideas to grow your business.
Salon decor update ideas: Keep a secret board to collect images of other salon decor that inspires you. When you’re ready for a minor update or a major renovation, you’ll have all of your ideas in one place.
Management ideas: There are tons of great business ideas on Pinterest. Collect pins about employee management and leadership on a secret Pinterest board.
As you can see from the three examples above, Pinterest is not just a virtual scrapbook for DIYers. It is a legitimate social media tool for marketing your business and sharing resources. And, did we mention it’s FREE?! If you aren’t on Pinterest, yet, or if you have an account but haven’t been active, I encourage you to invest some time in this versatile and effective platform today. There are so many ways it can pay off.